(Industry)
Manufacturing
Brand Identity
Creative Direction
Art Direction
Helping build the next phase of energy demand.
[Situation]
01
Energy demand in the United States is growing at an exceptional pace, driven by the rapid buildout of data centers, the resurgence of American manufacturing, and steady economic expansion. Meeting this demand will take a full provider mix and one of the most powerful sources in that portfolio has gone untapped for far too long: geothermal. Terravanta Power Systems is stepping up to change that. They design, build, and deliver the core heavy components that geothermal plants depend on to turn the earth's heat into reliable, always-on power.
[Solution]
02
Four weeks from nothing to a brand in market, two of them before the groundbreaking. The identity had to hold at every scale a new manufacturer needs on day one, so the system was built around a mark that reads at billboard size and on a hard hat equally well. Wireframe renderings of the equipment gave the technical materials a visual language of their own. The system carried through spec sheets, brochures, the website and site signage, all produced in time for the groundbreaking in Alabama. The event was a success where city officials, executives and press saw a company that looked established rather than announced leading to significant press coverage.
