(Industry)
Climate Tech
Strategy
Brand Identity
Graphic Design
Turning carbon emissions into a valuable resource.
[Situation]
01
Founded by Raj Bagri in 2023, Kapture is a carbon capture company redefining how heavy industry approaches decarbonization. Built on a mission to prove that clean technology can be both affordable and scalable, Kapture’s modular system retrofits directly onto diesel generators, able to capture up to 90% of CO₂ emissions at the source while converting waste into valuable building materials.
[Solution]
02
Kapture entered carbon capture as a startup up against much larger players, and needed a brand that could hold its own without leaning on the ecological visual clichés the category defaults to. We built a clean, direct system focused on the end product rather than emissions, refined enough to establish authority and uncluttered enough to grow into the next stage without a redesign.
