(Industry)
Aerospace
Art Direction
Graphic Design
Event
Beaming power to the infrastructure outside the planet.
[Situation]
01
Satellites run on the power they launch with, which caps what they can do and how long they last. Star Catcher is building the first power grid in space, beaming energy to satellites already in orbit. A Series B company under fifty people in Florida, they are growing fast and spending a lot of time in rooms that matter: fundraising rounds, investor summits, industry events. With a brand identity already locked in, I was tasked with developing collateral to help impress investors and keep their employees excited.
[Solution]
02
My goal was finding variety inside the established brand elements, recombining what existed and leaning on the company's own headlines until each event carried its own character. Apparel, awards, enamel pins, lanyards, event collateral and thank-you pieces were the deliverables. Investors and employees liked the merch enough that they brought me back for the next round, and the engagement is ongoing as the company grows.
