(Industry)
Robotics
Brand Identity
Art Direction
Graphic Design
Building boring robots to support innovation.
[Situation]
01
Pete and Gio started Whistle Robotics in 2025 with the mission of building autonomous robots to help with the pure monotonous tasks CNC shops face daily. The two founders needed a brand that held credibility as they looked to attract their first employees and build investor trust.
[Solution]
02
In order to not fall into the sea of robot-blue sameness, we developed the Whistle Robotics brand with a simplified yet dynamic color palette that could be used interchangeably. The robots themselves then became characters to add life to the otherwise expected industry.
